Making a great first impression
The first time a client visits your site, they must be pulled in by their first impression. The design of your site must be thoughtful, insightful and easy to navigate.

Know Your Audience
As you are a professional in your industry, the users of your web site will be professionals in the reason they are there. Be sure you know what the purpose of your web site is and who will likely be using it. Your web site is an interactive advertisement and extension of your company. You must be sure the message your web visitors receive is the exact one you want them to.

The Site Should be Content-Centric
Unless your running a design or artistic business, your main conern needs to be the information contained on your site. The objective of a web site is not to impress users with your graphic design prowess, but to provide information to them that will make the come back.

Be Up-To-Date
Make sure you site constantly changes and the information, news and other information is up-to-date. There are many ways to provide automated updates to your web site, as well as having internally updated information.